Formula One News » Ferrari recognised as “most powerful brand” Posted on 18/02/2013
A recent report from top branding company Brand finance has listed Ferrari as the “most powerful brand” ahead of the likes of Google, Facebook and coca cola.
The report took into account average revenue per customer; net margins, advertising & marketing spend as well as brand loyalty.
“It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies,”
“This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence.
“Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.” said Luca di Montezemolo who is the president of Ferrari.